Overview
Work History
Education
Skills
References
Training
Timeline
Generic
Zahid Mahmood

Zahid Mahmood

Islamabad

Overview

23
23
years of professional experience
5
5
years of post-secondary education

Work History

Regional Sales Manager (Multan Region-Sales)

Shan Foods Pvt. Ltd.
03.2019 - 11.2020
  • Achieved solid double-digit Value growth +19%, +20% Value Growth vs
  • LY, in Shan Portfolio for 2019-20
  • Achieved 8pp Market Share in 2019-20 in Nielsen with SISH improving by 12pp in MAT TY VS MAT LY
  • Manage all sales performance, and activities in an assigned Geography
  • Driving the channel-specific activation of Brand platforms by developing merchandising material given annual Brand initiatives and Provide Shopper Marketing support for customer engagements
  • Cross functionally collaborates with relevant stakeholders for the ideas development, planning, budgeting, production, and implementation of all in-store activities, including point-of-sales materials and promotions
  • Innovates constantly to flex the brand muscle in the market & take the 1st mover advantage amongst other FMCGs at the Retail level with Sub Trade Channel focus
  • Closely work with sales forces to implement sales, distribution, and marketing strategies for the growth of sales volume and market share
  • Regularly review sales-related performance (e.g
  • Nielsen Reports, market trends, Key Accounts POS data, brand opportunities etc.) and establish area specific sales plans.

Regional Sales Manager (KPK Region-Sales)

Shan Foods Pvt. Ltd.
12.2020 - 08.2023
  • Achieved solid double-digit Value growth +36%, +24% & 11% Value Growth vs
  • LY, in Shan Portfolio for 2020-23
  • Through Consistent Business development KPK become the second largest value contributor region
  • Developed Shoop as a Business pillar
  • KPK is the highest contributing region in Shoop
  • Drive business through channel management and maintain the best OSA in Modern Trade.

Zonal/Area Sales Manager (Islamabad Region-Sales)

Shan Foods Pvt. Ltd.
04.2016 - 02.2019
  • Secured a business growth of 15% in year 2016-17 & 2017-18 by 35%
  • Planned, aligned and executed new RTM, Appoint Handler in Gilgit to serve Gilgit & Baltistan Region
  • Developed distribution model in AJK
  • Ensuring market share in Hazara belt
  • Engage people and ensured business delivery.

Business Manager (Sales), Islamabad & Faisalabad

Citropak Pakistan. Ltd. (Frutien Juices)
05.2014 - 03.2016
  • Launched Citropak in North
  • Developed Distribution and Team Network
  • Was responsible for North and Faisalabad Regions
  • Developed distribution network in both regions
  • Regional sales planning, developing strategies for local and outstation distributors & Sales team management
  • Define strategy for and develop, execute, and manage comprehensive Sales/Business plan initiatives designed to penetrate and business growth
  • Company’s Sales budgeting planning & execution
  • Developing & executing Trade Marketing plans
  • Developing Institutional business plan & monitoring various activities.

Business Manager –Lahore

Deen Brothers
01.2008 - 06.2014
  • Was looking after two Distribution points catering to two separate areas for Nestle Pakistan Ltd
  • Responsibilities include Business Management, company’s Sales Target achievements & modern trade
  • Develop & Implement the Sales plan & actions towards achieving volume targets by brand on consistent with Company.

Distribution Manager –Lahore

Deen Brothers
01.2004 - 12.2007
  • Sales Management and Business Development (Looking after two Distributions points catering to two separate areas for Nestle)
  • Responsibilities include Target achievements, Sales force management, Key Accounts handling and Distribution management
  • Develop & implement Nestlé's business plans to achieve desired sales volume, growth objectives and area development.

Distribution In charge –Lahore

Deen Brothers
05.2001 - 12.2003

Regional Sales Manager

Shan Foods
09.2023 - Current
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Managed team of 20 regional sales representatives and consistently achieved high sales growth 55% in current year.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.

Education

Masters of Business Administration - Sales & Marketing

Preston University
01.2002 - 04.2005

B.Com. Accounting, Business Communication - undefined

Bahauddin Zakaraya University
01.1997 - 04.1998

Skills

    Business Development

    Distribution Management

    Key Accounts Management

    Salesforce Management & Development

    Business Development

    Presentation Skills

    Proactive Approach

    Problem-Solving

References

Will be provided on demand.

Training

  • Customer Relationship Management (DEC’16)
  • Distribution Excellence (Mar’17)
  • People Management (OCT’19)
  • SND Management (Dec’19)
  • Core KPIs (Productivity/Coverage Road Map) (Sep’20)
  • 7 Habits of Highly effected People (Stephen Covey) (Feb-23)

Timeline

Regional Sales Manager

Shan Foods
09.2023 - Current

Regional Sales Manager (KPK Region-Sales)

Shan Foods Pvt. Ltd.
12.2020 - 08.2023

Regional Sales Manager (Multan Region-Sales)

Shan Foods Pvt. Ltd.
03.2019 - 11.2020

Zonal/Area Sales Manager (Islamabad Region-Sales)

Shan Foods Pvt. Ltd.
04.2016 - 02.2019

Business Manager (Sales), Islamabad & Faisalabad

Citropak Pakistan. Ltd. (Frutien Juices)
05.2014 - 03.2016

Business Manager –Lahore

Deen Brothers
01.2008 - 06.2014

Distribution Manager –Lahore

Deen Brothers
01.2004 - 12.2007

Masters of Business Administration - Sales & Marketing

Preston University
01.2002 - 04.2005

Distribution In charge –Lahore

Deen Brothers
05.2001 - 12.2003

B.Com. Accounting, Business Communication - undefined

Bahauddin Zakaraya University
01.1997 - 04.1998

Similar Profiles

CREATE PROFILE
Zahid Mahmood