Veronika Guls

Entravision is a META Authorised Sales Partner in Iceland, aiming at providing consulting, education and support for companies and agencies using META platforms (Facebook, Instagram, Whatsapp).

• Help businesses to leverage power of META solutions to reach their target audiences and achieve their marketing goals.
• Managing and growing portfolio of clients across various industries and markets, providing them with strategic guidance and support throughout their digital journey.

• Creation of comprehensive digital marketing strategies and control over their execution.

Full responsibility for consumer and professional marketing for Vision Care Russia & EASES with a team of 14 people.

Achievements:

• 2 Effie awards in digital marketing
• Developed & launched MoiGlaza omni-channel new business model. Model was successfully launched & already involves over 200 K participants in loyalty program
• Contact Lenses: Thanks to completely new support model (shift to 100% digital DTC with new ways of targeting and Celebrity endorsement, eAcademy for optometrists and successful launch of Precision 1 lens) brand grew to a record share of 22,1%.

L’Oreal Paris Make up

• Achievements: came back to share growth and rejuvenated the brand (repositioning on younger TA and digitalizing communication)
• 2 Effie Awards for Balmain launch campaign &
• MAKEUPERS show., Garnier Hair Care & DEO

Garnier:

• Local NPD haircare brand launch preparation and execution
• Fructis: Brand identity & packaging relaunch, brand came back to growth after stagnation

JAMESON Irish Whisky + portfolio of premium spirits brands

Achievements: Strategy relaunch allowing Jameson became market leader (26% market share, double-digit growth) in premium whiskey segment: digital CRM platform TakeitIrish.ru, new SKUs launch, massive digital support and digitalized approach to bartender loyalty.

BRAUN household appliances

OLAY skincare

• Preparation of OLAY brand launch in Ukraine and leading of anti-age line TOTAL EFFECTS in Russia.