MS& SAP
Syed Mustajab SHAH
Sales & Marketing
Islamabad
Summary
Proven leader in operations management and staff development, I've significantly enhanced team performance and customer satisfaction at Total Oil Pakistan Limited. Leveraging data-driven decision-making and teamwork, I've driven market share growth and profitability, consistently exceeding sales targets. My strategic approach to brand and sales management combines analytical acumen with a focus on fostering collaborative environments.
Results-driven management professional with strong background in team leadership and operational excellence. Known for fostering collaboration, adapting to changing business needs, and consistently achieving targets. Expertise includes strategic planning, process optimization, and customer relationship management. Recognized for reliability, problem-solving skills, and effective communication.
Dedicated Oil industry professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
29
29
years of professional experience
1
1
Certification
2
2
Languages
Work History
Sr. Area Manager -Fleet
Total Parco Pakistan
Islamabad, Islamabad
03.2017 - Current
- Established strong relationships with key clients, driving customer satisfaction, and retention.
- Recognized and rewarded performance to motivate continued success.
- Oversaw daily, weekly and monthly business reporting and leveraged information to optimize forecasting and future business plans.
Brand Activation Manger
Total Oil Pakistan Limited
Karachi
03.2014 - 03.2017
- Coordinated trade show participation, showcasing products effectively to drive interest among potential customers and partners.
- Streamlined processes to improve efficiency in brand activation initiatives.
- Cultivated a consistent brand identity across all channels, enhancing recognition among target audience segments.
- Collaborated with cross-functional teams for successful product launches and promotions.
- Drove innovation in marketing tactics by staying current with industry trends and best practices, implementing new approaches that resonated with target audiences.
- Championed the use of data-driven insights to optimize campaign effectiveness, increasing reach and conversion rates.
- Delivered high-quality creative assets on time and within budget constraints by coordinating with internal teams and external agencies as needed.
- Analyzed market trends and consumer insights, driving informed decision-making on brand strategy adjustments.
- Supported sales enablement through development of tailored materials allowing sales teams to effectively communicate value propositions resulting in increased leads.
- Managed budgets to maximize ROI and achieve sales goals for multiple brands.
- Managed complex event logistics from planning through execution ensuring smooth operations that generated positive attendee feedback.
- Conducted market research to identify new opportunities and target markets.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Regional Manger
Total Oil Pakistan Limited
Karachi, Sindh
01.2012 - 03.2015
- Developed and executed successful business plans that resulted in improved market share and profitability within the region.
- Boosted brand growth by devising strategic network and marketing tactics.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
- Led cross-functional teams to achieve project deliverables on time and within budget, resulting in improved overall performance.
- Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
- Motivated regional staff to achieve ambitious sales targets by establishing a competitive incentive structure and celebrating team accomplishments.
- Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships.
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Established and maintained operational standards for three locations.
Regional Manager Sind & Baluchistan
Total Oil Pakistan Limited
Sukkur, Sindh
01.2010 - 03.2012
- Developed and executed successful business plans that resulted in improved market share and profitability within the region.
- Boosted brand growth by devising strategic network and marketing tactics.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
- Supervised staff to optimize brand expansion initiatives and productivity.
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Secured key accounts with customized sales presentations showcasing unique value propositions tailored to prospective clients'' needs.
- Streamlined operational processes for increased efficiency by identifying areas of improvement and implementing necessary changes.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Established team priorities, maintained schedules and monitored performance.
- Defined clear targets and objectives and communicated to other team members.
Area Sales Manager
Total Oil Pakistan Limited
01.2007 - 01.2010
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Led sales region to increase sales and boost team morale.
- Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
- Collaborated with clients and distributors to create and promote new products.
- Managed accounts to retain existing relationships and grow share of business.
Area Coordinator
Total Atlas Lubricant
Lahore, Punjab
03.2001 - 12.2006
- Mentored junior team members to support their professional development goals while enhancing overall team capabilities.
- Led strategic planning efforts within the area of responsibility, setting clear goals aligned with organizational objectives.
- Conducted regular performance evaluations, identifying gaps in skills or knowledge and providing relevant coaching or training opportunities.
- Conducted weekly area meetings to discuss inclusive and intentional programmatic efforts, student concerns and facility issues.
- Generated revenue growth through effective sales strategies and relationship building with clients.
- Conducted weekly area staff meetings to communicate information concerning residents, programming, administrative matters, staff development and other relevant issues.
- Ensured compliance with company policies, local regulations, and industry best practices at all times.
- Enhanced customer satisfaction by overseeing prompt resolution of complaints and issues.
Area Sales Manager
Dow AgroSciences
06.1996 - 03.2001
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Built lasting relationships with clients through outstanding customer service interactions.
- Led sales region to increase sales and boost team morale.
- Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly.
- Prepared sales presentations for clients showing success and credibility of products.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Education
Bachelor of Science - Business Economics
University Of Agriculture -Peshawar
Peshawar, Khyber Pakhtunkhwa, Pakistan 10.2025 - 06.2025
Skills
Operations management
Staff training and development
Data-driven decision making
Teamwork
Software
Certification
Salesforce Administrator Certification – Salesforce.com, Inc.
Interests
Reading
Timeline
Bachelor of Science - Business Economics
University Of Agriculture -Peshawar
10.2025 - 06.2025
Sr. Area Manager -Fleet
Total Parco Pakistan
03.2017 - Current
Brand Activation Manger
Total Oil Pakistan Limited
03.2014 - 03.2017
Regional Manger
Total Oil Pakistan Limited
01.2012 - 03.2015
Regional Manager Sind & Baluchistan
Total Oil Pakistan Limited
01.2010 - 03.2012
Area Sales Manager
Total Oil Pakistan Limited
01.2007 - 01.2010
Area Coordinator
Total Atlas Lubricant
03.2001 - 12.2006
Area Sales Manager
Dow AgroSciences
06.1996 - 03.2001
Salesforce Administrator Certification – Salesforce.com, Inc.
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