Semrush
Muhammad Arshad Sajjad
SEO Growth Expert
Islamabad
Summary
I am an experienced and results-driven SEO professional with a proven ability to enhance online visibility, drive organic traffic, and boost rankings for businesses across diverse platforms, including WordPress, Shopify, Weebly, and custom websites. I specialize in developing comprehensive SEO strategies tailored to business goals, optimizing content for search engines, and leveraging data-driven insights to achieve measurable results.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Domain Prospector
NP Digital
12.2021 - 08.2022
- Conducted extensive domain research to identify and evaluate high-value domains and potential acquisition opportunities for SEO and marketing purposes.
- Analyzed domain metrics such as Domain Authority (DA), Page Authority (PA), backlink profiles, and organic traffic using tools like Ahrefs, Moz, and SEMrush.
- Assessed market trends and competitor strategies to pinpoint niche-specific domains with strategic SEO potential.
- Collaborated with SEO and link-building teams to secure domains that aligned with campaign goals and boosted organic rankings.
- Performed due diligence on domain history to ensure clean acquisition, avoiding spammy or penalized domains.
- Created detailed prospecting reports highlighting domain strengths, weaknesses, and alignment with project requirements.
- Stayed updated on domain industry trends and SEO best practices to identify emerging opportunities and avoid potential risks.
SEO Content Strategist
Synchcom (PVT) Ltd
04.2017 - 10.2021
- Developed and implemented SEO-driven content strategies to enhance website traffic and improve keyword rankings across various search engines.
- Conducted in-depth keyword research to identify opportunities for organic growth and align content creation with search trends.
- Collaborated with content creators and marketing teams to produce high-quality, optimized content, ensuring alignment with SEO best practices.
- Performed comprehensive content audits to evaluate existing web pages, improve underperforming content, and eliminate cannibalization issues.
- Optimized on-page elements such as meta titles, descriptions, headings, and internal linking structures to improve search engine visibility.
- Monitored and analyzed performance metrics using tools like Google Analytics, Search Console, and SEMrush to assess content effectiveness and make data-driven improvements.
- Stayed updated with industry trends and algorithm changes to refine content strategies and maintain competitive rankings.
- Created content calendars to streamline the production process and ensure a consistent publishing schedule.
- Improved website UX and content engagement by implementing strategies for better readability, keyword integration, and layout optimization.
- Trained and guided junior team members on SEO content best practices and keyword optimization techniques.
Education
Bachelor of Science - Computer Science
Government College University, Faislabad
Faisalabad, Punjab, Pakistan 10.2012 - 09.2016
Skills
- Keyword Research and Analysis
- Content Optimization (On-Page SEO)
- SEO Content Strategy Development
- Content Marketing
- Content Auditing and Gap Analysis
- Web Analytics (Google Analytics, Search Console)
- Backlink Strategy and Outreach
- Competitor Analysis
- Technical SEO Auditing
- Content Management Systems (CMS) like WordPress
- HTML, CSS, and Bootstrap Coding
- Shopify SEO
- Weebly Website SEO
- Custom Website SEO
Software
Ahrefs
Moz
Ubersuggest
Google Keyword Planner Tool
Screaming Frog
Timeline
Domain Prospector
NP Digital
12.2021 - 08.2022
SEO Content Strategist
Synchcom (PVT) Ltd
04.2017 - 10.2021
Bachelor of Science - Computer Science
Government College University, Faislabad
10.2012 - 09.2016
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