Semrush
Muhammad Arshad Sajjad
SEO Growth Expert
Islamabad
Summary
I am an experienced and results-driven SEO professional with a proven ability to enhance online visibility, drive organic traffic, and boost rankings for businesses across diverse platforms, including WordPress, Shopify, Weebly, and custom websites. I specialize in developing comprehensive SEO strategies tailored to business goals, optimizing content for search engines, and leveraging data-driven insights to achieve measurable results.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
1
1
Certificate
Work History
SEO Growth Strategist
ISOL Digital Solutions, US
Rio Frio, Texas
07.2024 - 11.2024
- Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.
- Analyzed competitor strategies to stay ahead of industry trends and adjust company tactics accordingly.
- Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Optimized website content and images to improve search engine rankings.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Devised effective link-building campaigns to increase website authority and visibility.
Domain Prospector
NP Digital
12.2021 - 08.2022
- Conducted extensive domain research to identify and evaluate high-value domains and potential acquisition opportunities for SEO and marketing purposes.
- Analyzed domain metrics such as Domain Authority (DA), Page Authority (PA), backlink profiles, and organic traffic using tools like Ahrefs, Moz, and SEMrush.
- Assessed market trends and competitor strategies to pinpoint niche-specific domains with strategic SEO potential.
- Collaborated with SEO and link-building teams to secure domains that aligned with campaign goals and boosted organic rankings.
- Performed due diligence on domain history to ensure clean acquisition, avoiding spammy or penalized domains.
- Created detailed prospecting reports highlighting domain strengths, weaknesses, and alignment with project requirements.
- Stayed updated on domain industry trends and SEO best practices to identify emerging opportunities and avoid potential risks.
SEO Content Strategist
Synchcom (PVT) Ltd
04.2017 - 10.2021
- Developed and implemented SEO-driven content strategies to enhance website traffic and improve keyword rankings across various search engines.
- Conducted in-depth keyword research to identify opportunities for organic growth and align content creation with search trends.
- Collaborated with content creators and marketing teams to produce high-quality, optimized content, ensuring alignment with SEO best practices.
- Performed comprehensive content audits to evaluate existing web pages, improve underperforming content, and eliminate cannibalization issues.
- Optimized on-page elements such as meta titles, descriptions, headings, and internal linking structures to improve search engine visibility.
- Monitored and analyzed performance metrics using tools like Google Analytics, Search Console, and SEMrush to assess content effectiveness and make data-driven improvements.
- Stayed updated with industry trends and algorithm changes to refine content strategies and maintain competitive rankings.
- Created content calendars to streamline the production process and ensure a consistent publishing schedule.
- Improved website UX and content engagement by implementing strategies for better readability, keyword integration, and layout optimization.
- Trained and guided junior team members on SEO content best practices and keyword optimization techniques.
Education
Bachelor of Science - Computer Science
Government College University, Faislabad
Faisalabad, Punjab, Pakistan 10.2012 - 09.2016
Skills
Keyword Research and Analysis
Content Optimization (On-Page SEO)
SEO Content Strategy Development
Content Marketing
Content Auditing and Gap Analysis
Web Analytics (Google Analytics, Search Console)
Backlink Strategy and Outreach
Competitor Analysis
Technical SEO Auditing
Content Management Systems (CMS) like WordPress
HTML, CSS, and Bootstrap Coding
Shopify SEO
Weebly Website SEO
Custom Website SEO
Software
Ahrefs
Moz
Ubersuggest
Google Keyword Planner Tool
Screaming Frog
Certification
LinkedIn Learning
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Https://www.upwork.com/freelancers/arshaddigitalmarketer
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementPersonal development programsTeam Building / Company RetreatsLanguages
English
Bilingual or Proficient (C2)
Interests
Cricket
Timeline
LinkedIn Learning
02-2025
SEO Growth Strategist
ISOL Digital Solutions, US
07.2024 - 11.2024
Domain Prospector
NP Digital
12.2021 - 08.2022
SEO Content Strategist
Synchcom (PVT) Ltd
04.2017 - 10.2021
Bachelor of Science - Computer Science
Government College University, Faislabad
10.2012 - 09.2016