Klara Markovic
Department Manager
Akranes
Overview
6
6
years of professional experience
2
2
Languages
Work History
Department Manager
H&M
04.2024 - Current
- Supported sales and profit goals by setting clear KPIs, analyzing results, and implementing strategies to maximize performance.
- Planned and executed commercial and visual merchandising activities in line with H&M standards to deliver a strong customer experience.
- Led, coached, and developed a high-performing team, ensuring motivation, engagement, and structured succession planning.
- Ensured compliance with legal requirements, health & safety standards, and H&M policies, safeguarding both employees and customers.
- Monitored and managed staff scheduling, recruitment, and training to optimize resources and drive efficiency.
- Delivered exceptional customer experience by upholding service standards and ensuring a welcoming shopping environment.
- Acted as a role model for company values, promoting trust, integrity, teamwork, and a result-driven culture.
- Collaborated closely with store management and visual teams to align operations with business objectives.
- Took proactive actions to identify risks and opportunities, ensuring smooth store operations and continuous improvement.
- Drove employee development by providing regular feedback, coaching, and performance management.
Sales Advisor
H&M
08.2023 - 04.2024
- Promoting campaigns, offers and activities
- Delivering great customer experience that contributes to the sales and profit goals
- Supporting development of the team
Travel Advisor
Reykjavik Outventure
02.2023 - 05.2023
- Managing customer service (dealing with customer queries and complaints, developing relationships with clients)
- Planning and organizing tours
- Creating pick up schedule for small groups and coordinating drivers/guides/customers on daily basis
- Making bookings and payments using online systems
- Networking with providers
- Updating data and maintaining client files
School Assistant
Brekkubæjarskóli
01.2023 - 02.2023
- Providing security and supervision in school
- Watching over recess activities indoors and outside
- Assisting students
Brand and Activation Marketing Specialist
British American Tobacco
06.2021 - 12.2022
- Preparing strategic marketing plans of assigned products in due deadlines to ensure optimum short and long term development and market contribution, brand visibility and ROI
- Collaborating with partner agencies
- Developing effective sales tools
- Creating and executing 360 campaigns (offline and online)
- Coordinating digital and social media
- Implementing multibrand activation approach
- Implementing guerilla marketing strategy
- Developing POSM materials according to key visuals approved by regional headquarters in alignment with other internal teams (trade, legal, finance)
- Analyzing competitors activities
- Organizing supporting activities according to the product launch plan
- Producing analysis and reviewing KPIs
- Developing and implementation of market research software for Croatian market
- Organizing transition of market research to the new partner agency
- Recruiting, training and motivating MR teams
- Designing and organizing presentations, briefings and training programs for internal and external clients
Brand & Activation Intern
British American Tobacco
06.2020 - 05.2021
- Participating in assigned brand activation campaigns
- Supporting the Marketing team with ongoing programs, events and activations
- On-going market research planning, executing and evaluating in partnership with agency
- Preparing slides for leadership team and competitive business review
- Evaluating daily sales reports, tracking sales growth for new products
- Coordinating delivery of campaigns across all digital and social media channels
- Tracking social media analytics and reporting KPIs for each channel on monthly basis
- Coordinating external creative agencies and communication with suppliers
- Managing customer call center
- Coordinating market research activities
Business Secretary/Assistant to the President of the Management Board
British American Tobacco
07.2019 - 11.2019
- Executing various administrative tasks
PR Intern
404 d.o.o.
05.2019 - 06.2019
- Preparing public announcements
- Creating social media content
- Planning campaigns
- Organising and supervision of events
Event executive
Thinkevent GmbH & Co. KG Hannover
03.2019 - 04.2019
- Providing vehicle logistics
- Coordinating activities for VIP guests and press
- Car to car video and photo shoots on Volkswagen's T-Cross event
Education
Master of Entrepreneurial Management -
VERN' University of Applied Sciences
Zagreb08.2025
Bachelor of Journalism -
VERN' University of Applied Sciences
Zagreb01.2017
Advanced English speaker -
Svijet Jezika
Zagreb01.2016
Cambridge English Level 1 Certificate in ESOL International -
Cambridge English
Zagreb01.2015
Skills
Team supervision
Customer service
Sales reporting
Performance management
Decision-making
Time management
Problem-solving
Employee management
Work planning and organization
Business development and planning
Training and mentoring
References
- Neda, Kitanovska, neda_kitanovska@bat.com, +385 91 3701 660, British American Tobacco
- Tomislav, Zeljko, tomislav.zeljko@grey.com, +385 91 4816120, Bruketa&Zinic&Grey
- Arnbjörg, Stefánsdóttir, arnbjorg@brak.is, 433 1300, Brekkubæjarskóli
Timeline
Department Manager
H&M
04.2024 - Current
Sales Advisor
H&M
08.2023 - 04.2024
Travel Advisor
Reykjavik Outventure
02.2023 - 05.2023
School Assistant
Brekkubæjarskóli
01.2023 - 02.2023
Brand and Activation Marketing Specialist
British American Tobacco
06.2021 - 12.2022
Brand & Activation Intern
British American Tobacco
06.2020 - 05.2021
Business Secretary/Assistant to the President of the Management Board
British American Tobacco
07.2019 - 11.2019
PR Intern
404 d.o.o.
05.2019 - 06.2019
Event executive
Thinkevent GmbH & Co. KG Hannover
03.2019 - 04.2019
Master of Entrepreneurial Management -
VERN' University of Applied Sciences
Bachelor of Journalism -
VERN' University of Applied Sciences
Advanced English speaker -
Svijet Jezika
Cambridge English Level 1 Certificate in ESOL International -
Cambridge English
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