Adeel Hameed
Director Imarat
Islamabad
Summary
Seasoned business leader with 15+ years of experience in real estate, hospitality, and strategic acquisitions. Known for driving growth at Zameen.com, Graana, and Imarat through high-performing sales teams, client-centric strategies, and landmark project acquisitions. Brings cross-industry insight and a collaborative leadership style that delivers scalable, trust-driven results.
Overview
13
13
years of professional experience
Work History
Director of Development
Imarat
07.2021 - Current
- Spearheaded strategic development across real estate and hospitality sectors, driving expansion and brand elevation.
- Facilitated land acquisition for all major Imarat projects, ensuring legal due diligence and strategic site selection.
- Cultivated high-value partnerships and led negotiations with investors and stakeholders.
- Directed cross-functional teams to align development initiatives with organizational goals.
- Spearheaded strategic development initiatives across real estate and hospitality, contributing to multi-million dollar growth and brand elevation.
Chief Executive Officer
City Business Icon
04.2019 - 06.2021
- Led organizational transformation across real estate and business development verticals, positioning the brand for strategic growth.
- Oversaw Commercial & Residential project launches, investor onboarding, and client engagement strategies.
- Directed sales operations, marketing campaigns, and digital platform integration to enhance visibility and conversion.
- Built and mentored high-performing teams, fostering a culture of accountability and innovation.
- Initiated strategic partnerships and streamlined operational workflows for scalability and market competitiveness.
Head of Sales & Marketing
Graana
04.2017 - 03.2019
- Directed nationwide sales and marketing operations, driving revenue growth and brand visibility in Pakistan’s emerging proptech sector.
- Developed and executed integrated sales and marketing strategies aligned with corporate objectives and evolving market dynamics.
- Led cross-functional teams in campaign planning, lead generation, and client acquisition across residential and commercial portfolios.
- Oversaw brand positioning, digital outreach, and media planning to enhance customer engagement and market share.
- Established performance benchmarks, optimized CRM workflows, and implemented data-driven decision-making across sales funnels.
- Built strategic partnerships and managed high-level client relationships to support long-term business development.
Regional Head
Zameen.com
01.2013 - 03.2017
- Led regional operations across Islamabad and Northern Pakistan, driving growth in listings, developer partnerships, and client acquisition.
- Collaborated closely with the land acquisition team to identify, evaluate, and secure strategic real estate projects, contributing to Zameen’s expansion into high-value developments.
- Directed sales and marketing teams, setting KPIs, coaching talent, and consistently exceeding quarterly revenue targets.
- Built and nurtured relationships with developers, investors, and corporate clients, ensuring long-term engagement and portfolio diversification.
- Oversaw regional product launches, media campaigns, and promotional events to enhance brand visibility and market penetration.
- Implemented CRM protocols and performance tracking systems to optimize lead conversion and operational efficiency.
Education
Master of International Relations - International Relations
Preston University
Islamabad 04.2001 -
Skills
Strategic Business Development
Sales Leadership & Team Management
Land & Project Acquisition
Client Relationship Management
Brand Strategy & Market Positioning
Cross-Industry Experience
Timeline
Director of Development
Imarat
07.2021 - Current
Chief Executive Officer
City Business Icon
04.2019 - 06.2021
Head of Sales & Marketing
Graana
04.2017 - 03.2019
Regional Head
Zameen.com
01.2013 - 03.2017
Master of International Relations - International Relations
Preston University
04.2001 -
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